Nutrition That Fuels Performance.
Athletes That Rise.
Sports Nutrition Coaching for Elite, Collegiate & High School Athletes — Columbus, OH and beyond.
Most Athletes Are Stuck Between Nutrition Overload and Real Performance Results
Every article says something different. Carbs or no carbs? Fasting or frequent meals? Is sugar good or bad?
Get clear, performance-focused nutrition support from Jay Short, MS, RD, CSSD — a registered sports dietitian who has worked with US Soccer, the Columbus Blue Jackets, and Columbus Crew SC. Coaching is adapted to your schedule, training load, sport, and goals.
It's so frustrating when you've tried the plans, read the blogs, and downloaded the templates, but nothing ever sticks. And you're tired of guessing your way to progress while your performance suffers.
Most athletes don’t need more information. They need a clear, individualized fueling system built around their training demands.
You shouldn't have to be worried about:
Conflicting nutrition advice leaving you second guessing every meal
Generic plans not fitting your training schedule or lifestyle
You need a registered dietitian who has been in the research lab and the locker room; not just someone who read about it.
Science-Backed Sports Nutrition Coaching — Built Around Your Training, Not a Generic Plan
Our approach bridges performance research and real-world application. This has been shaped by years of working inside elite sport environments and refined for athletes at every stage of development.
You'll always know what to eat, when to eat it, and why it works with:
Expert guidance from someone who's been in the lab and the locker room
Personalized plans built for your body, goals, and schedule
App-based tools to track progress and stay accountable anywhere
Trusted by Athletes and Organizations at the Highest Levels of Sport
What Athletes and Parents Say About Rise Nutrition Coaching
"Jay Short was such a pleasure to work with! I wanted to hire a nutritionist to work with my 2 high school teenage boys who are into sports to help them with their diets. Any parent with a high school student-athlete would be wise to use Jay to educate and work with their children."
Sports Nutrition Coaching for Elite Athletes, High Schoolers, College Players & Teams
Designed for athletes and performance programs across different stages of development and competition.
Elite & Professional Athletes
Athletes competing at the highest levels who need precise, adaptable fueling strategies built around demanding training loads, travel schedules, recovery windows, and competition timelines.
High School & Collegiate Athletes
Motivated athletes focused on fueling development, improving performance, and building habits that translate to the next level — with coaching that accounts for school schedules, growth, and sport demands.
Coaches, Teams & Performance Staff
Programs looking to integrate evidence-based sports nutrition into their training environment to support athlete availability, consistency, and long-term development across a full season.
Competitive & Performance-Minded Adults
Individuals who train seriously, value structure, and want to optimize energy, body composition, recovery, and long-term performance — without plans that ignore real life.
3 Steps to Fuel
Your Rise
Every athlete starts with a free Game Plan Call. From there, we build a personalized fueling system around your sport, training schedule, and competition calendar and adjust it as the season changes.
Start with a Fueling Game Plan Call
Start with a free 15-minute consultation where we learn about your sport, training demands, schedule, and performance goals. This conversation helps us identify your highest-priority needs and recommend the right level of support.
Build Your Performance Fueling Strategy
Based on your needs, our team develops a personalized fueling and supplement strategy aligned with your training load, competition schedule, and lifestyle. This is not a template — it's built specifically for you.
Apply, Adjust & Perform
With ongoing coaching, education, and accountability, we help you implement your strategy and adjust it as training and competition demands change. The goal is lasting confidence and consistency, not just a plan that works for two weeks.
Ready to Fuel Like You Train?
Book a free game plan call and find out which program is right for you. Let's turn nutrition confusion into a clear strategy that works.